By SnappyCrate | Updated September 2025

If there’s one universal truth about selling on Amazon during Q4, it’s this: everything takes longer.
Shipments that normally check in within 3 days can take 10–14 days (or more). Freight carriers run at full capacity, FC appointments get booked weeks in advance, and even small hiccups can turn into major delays that cause missed sales.

The best defense is a good offense — meaning early inbound planning. This article breaks down why starting early is critical, the risks of waiting too long, and how to build a plan that keeps your inventory moving all season long.


The Risks of Waiting Too Long

  • Carrier bottlenecks – Trucks and LTL carriers get fully booked weeks before Black Friday.

  • Amazon FC congestion – Receiving slows down as fulfillment centers get overwhelmed.

  • Appointment delays – If you can’t secure a dock appointment, your shipment can sit idle for days.

  • Emergency shipping costs – Expedited freight eats into profit margins if you’re forced to rush.


The Benefits of Early Planning

Better Carrier Rates – Securing capacity early usually means lower freight costs.
Preferred Appointment Slots – You get first pick of FC delivery windows, avoiding bottlenecks.
Stress-Free Execution – You can focus on sales, ads, and promotions instead of chasing freight schedules.
Built-In Buffers – Early shipments give you cushion time in case of weather events, port delays, or other supply chain disruptions.


Best Practices for Building an Early Inbound Plan

Work Backwards from Key Dates
Plan your schedule so inventory is fully checked in at least two weeks before Black Friday. Factor in:

  • Transit time

  • Check-in delays

  • Possible weather or carrier disruptions

Stage Inventory Closer to Amazon FCs
Use a 3PL warehouse like SnappyCrate to store your goods near major Amazon fulfillment centers. This shortens lead times and gives you a faster response window for replenishment.

Pre-Book Freight & Appointments
Don’t wait for the last minute to schedule trucks — secure slots weeks in advance to avoid carrier shortages.

Have Backup Shipments Ready
Pre-pack cartons or pallets that can be deployed quickly if sales outpace forecasts.

Monitor Shipments in Real Time
Use tracking tools and stay proactive about communicating with carriers to avoid surprises.


🚀 How SnappyCrate Helps You Stay Ahead

SnappyCrate makes early inbound planning easy by:

  • Coordinating carrier bookings and Amazon appointments for you

  • Holding backup inventory ready to ship when you need it

  • Packing and labeling in advance to avoid last-minute prep delays

  • Offering rapid replenishment so your FBA stock never runs dry

The sellers who win Q4 are the ones who plan ahead. By starting now and using SnappyCrate’s logistics expertise, you can avoid costly delays, secure the best shipping windows, and keep your products in stock when demand peaks.

👉 Contact us today to set up your early inbound schedule — before the rush begins.

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